But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by
A)David aaker
B)Kevin Keller
C)Al Ries & Jack Trout
D)Philip Kotler

Question

Quizplus · Accepted Answer

The concept that "positioning is what you do to the mind of the prospects" was defined by Al Ries and Jack Trout. They are well-known for their work on marketing and positioning strategies, emphasizing the importance of how a product or brand is perceived in the minds of potential customers.

But Positioning Is Not What You Do to the Product