Starch is the industry leader in readership measurements, measuring readership for many popular national and regional magazines and issues reports to subscribers twice a year covering readership by demographics, psychographics, and product use.

Question

Quizplus · Accepted Answer

Starch is well-known for measuring print ad effectiveness in magazines, not for leading in readership measurements. Readership measurements are typically conducted by organizations specializing in audience research, such as Nielsen or comScore, rather than Starch, which focuses on how readers engage with and recall advertisements.

Starch Is the Industry Leader in Readership Measurements, Measuring Readership