The emergence of the Internet as a mechanism for delivering a newspaper is threatening to make printed newspapers, and thus the advertising within them, obsolete.

Question

Quizplus · Accepted Answer

While the Internet has significantly impacted the way news is consumed, leading to a decline in print newspaper circulation, it has not made printed newspapers and their advertising completely obsolete. Many newspapers have adapted by having both online and print versions, and there remains a segment of the population that prefers printed materials. Additionally, some advertisers still value the targeted, local audience that print newspapers provide.

The Emergence of the Internet as a Mechanism for Delivering