One basic principle in creative thinking for advertising is to emphasize executions and worry about concepts later.

Name: One basic principle in creative thinking for advertising is to emphasize executions and worry about concepts later.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In creative thinking for advertising, the focus is on developing strong, innovative concepts first, which then guide the executions. Concepts are the foundation of a campaign, setting the direction and tone for all creative executions.

One Basic Principle in Creative Thinking for Advertising Is to Emphasize