No matter how hard a creative team tries, there is no way to come up with a creative Big Idea for boring, mundane products (e.g. toilet paper).
Correct Answer:
Verified
Q20: When a tagline is used consistently on
Q21: Ads that demonstrate how something works or
Q22: Which rational customer-focused selling premise is a
Q23: An effective ad is relevant, original, and
Q24: In getting the great idea, the visual
Q26: To get a creative idea, you must
Q27: Divergent thinking creates the juxtaposition of two
Q28: One basic principle in creative thinking for
Q29: An objective to achieve the transformation facet
Q30: Keeping attention is the pulling power of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents