MINI-CASE
Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so they would like to keep the costs of production as low as possible; this means that the creation of original art in their ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old.
-Refer to Mini-Case. Which design principle that guides designers is most appropriate for what Kimberly wants to do? Name and describe that principle.

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The Answer of MINI-CASE
Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The client doesn't have a large budget, so they would like to keep the costs of production as low as possible; this means that the creation of original art in their ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old.
-Refer to Mini-Case. Which design principle that guides designers is most appropriate for what Kimberly wants to do? Name and describe that principle.

MINI-CASE Kimberly Is an Art Director at an Advertising Agency, and and She