Response per thousand is NOT an appropriate measure for evaluating direct response advertising.

Name: Response per thousand is NOT an appropriate measure for evaluating direct response advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Response per thousand (RPM) is an appropriate measure for evaluating direct response advertising as it helps in assessing the effectiveness of a campaign by calculating the number of responses or actions taken per thousand impressions or contacts.

Response Per Thousand Is NOT an Appropriate Measure for Evaluating