Studies that follow the purchase activity of a specific consumer or group of consumers over a specified period of time are tracking studies.

Name: Studies that follow the purchase activity of a specific consumer or group of consumers over a specified period of time are tracking studies.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

Tracking studies monitor the behavior, attitudes, or other characteristics of a specific group of consumers over time, often to understand changes in market trends or the effectiveness of marketing strategies.

Studies That Follow the Purchase Activity of a Specific Consumer