Share of category is based on which of the following?
A)value
B)dollar value
C)purchases of all family members
D)volume or frequency of purchase
E)none of the above

Question

Quizplus · Accepted Answer

Share of category typically refers to the percentage of a particular product category's sales that a particular brand or company has captured. This is usually based on the volume or frequency of purchases made by consumers, rather than the dollar value or purchases made by all family members. Therefore, D is the best choice.

Share of Category Is Based on Which of the Following