When measuring satisfaction, it is important to differentiate among
A)first-time buyers, short-term buyers, long-term buyers, and those about to defect.
B)men and women.
C)B2B vs. B2C.
D)geographic market segments.
E)all of the above

Question

Quizplus · Accepted Answer

Differentiating among first-time buyers, short-term buyers, long-term buyers, and those about to defect provides insights into the different experiences and expectations of these different customer groups. This can help businesses tailor their customer service and retention efforts accordingly. The other options may also be relevant in certain contexts, but are not as universally applicable as differentiating among customer segments based on buying behavior.

When Measuring Satisfaction, It Is Important to Differentiate Among