Developing closer bonds, avoiding defection, changing behavior could all be types of retention.
Correct Answer:
Verified
Q3: Customers realize that if they switch brands,
Q4: AT&T found that perceived value, not satisfaction
Q5: Customers who participate in satisfaction surveys register
Q6: The best measure of future customer value
Q7: RFM stands for recency, frequency and monetary
Q9: It has been shown that if a
Q10: NPS stands for Net Product Score.
Q11: Jill Dyche reported that 90 percent of
Q12: The Giga Information Group found that only
Q13: Different effectiveness measures are needed for company
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