AT&T found that perceived value, not satisfaction or loyalty, was a better measure of retention.

Name: AT&T found that perceived value, not satisfaction or loyalty, was a better measure of retention.
Brand: Quizplus
Rating: 4.9 (40 reviews)

Question

Quizplus · Accepted Answer

AT&T found that customers who perceive high value in their service are more likely to remain loyal and continue using their services, regardless of their satisfaction levels. Therefore, perceived value is a better predictor of retention than satisfaction or loyalty alone.

AT&T Found That Perceived Value, Not Satisfaction or Loyalty, Was