Question 1

Which of the following "includes predictive analysis, data mining, segmentation applications"?
A)BBS
B)Operational CRM
C)Analytical CRM
D)Social Media
E)Virtual Community Marketing

Accepted Answer

Analytical CRM includes predictive analysis, data mining, and segmentation applications to analyze customer data and facilitate decision-making. BBS, Operational CRM, Social Media, and Virtual Community Marketing do not necessarily involve these specific tools and techniques.

Question 2

Which of the following "can be defined as an online mass collaboration environment where content is created, posted, enhanced, discovered, consumed and shared, participant to participant, without a direct intermediary"?
A)BBS
B)Operational CRM
C)Analytical CRM
D)Social Media
E)Virtual Community Marketing

Accepted Answer

This definition accurately describes social media platforms such as Facebook, Twitter, Instagram, and YouTube, where users can create and share content without the need for a direct intermediary. BBS (Bulletin Board System) is an outdated form of online communication, while Operational CRM and Analytical CRM are customer relationship management systems that are not directly related to the definition given. Virtual Community Marketing refers to marketing efforts targeted at specific online communities.

Question 3

Which of the following consists of "a social network of individuals interacting and focusing around a particular interest and sharing information"?
A)BBS
B)Operational CRM
C)Analytical CRM
D)Social Media
E)Virtual Community Marketing

Accepted Answer

Virtual Community Marketing involves creating and managing online communities where individuals with shared interests interact and exchange information.

Question 4

Which of the following consists of "anonymous interactive online message boards that allow users to exchange information"?
A)BBS
B)Operational CRM
C)Analytical CRM
D)Social Media
E)Virtual Community Marketing

Accepted Answer

BBS (Bulletin Board System) is the correct answer because it refers to an online platform where users can exchange messages and information anonymously, fitting the description of "anonymous interactive online message boards."

Quiz 13: Social Networking and CRM

Which of the following "includes predictive analysis, data mining, segmentation applications"?

Which of the following "can be defined as an online mass collaboration environment where content is created, posted, enhanced, discovered, consumed and shared, participant to participant, without a direct intermediary"?

Which of the following consists of "a social network of individuals interacting and focusing around a particular interest and sharing information"?

Which of the following consists of "anonymous interactive online message boards that allow users to exchange information"?