Which is a true finding with respect to the establishment of CRM systems?
A)Shifting the focus from products to customers is not a major problem since product management systems are often in place.
B)Marketing, sales, and even engineering should act on data collect by the customer contact center.
C)Customer information should never be disseminated to those outside the company in the distribution channel.
D)Top management is generally unwavering in its support of CRM establishment.
E)all of the above are true

Question

Quizplus · Accepted Answer

Option A is incorrect because shifting the focus from products to customers is a major problem as it requires a significant change in the company's culture and processes. Option C is incorrect because selective sharing of customer information with distributors and partners can help in providing better customer service. Option D is incorrect because top management may have reservations about CRM if they do not understand its benefits or if they perceive it as a cost center. Option B is the correct answer as the customer contact center generates a wealth of data that can be used by marketing, sales, and engineering to improve products and services.

Which Is a True Finding with Respect to the Establishment