Relational exchanges do NOT take place between a firm and its
A)competitors .
B)non-profit organizations.
C)functional departments.
D)employees.
E)all are possible relational exchange partners.

Question

Quizplus · Accepted Answer

Relational exchanges can occur between a firm and a wide range of entities, including competitors (through strategic alliances or partnerships), non-profit organizations (through sponsorships, partnerships, or CSR activities), functional departments within the firm (inter-departmental collaboration and support), and employees (employer-employee relationships). Therefore, all the options listed can be possible partners in relational exchanges.

Relational Exchanges Do NOT Take Place Between a Firm and Its