Relationship marketing has three basic features. Which of the following lists all three correctly?
A)relational databases, integrated marketing communications, capabilities for dialogue
B)relational databases, data silos, capabilities for dialogue
C)data silos, integrated marketing communications, capabilities for dialogue
D)relational databases, integrated marketing communications, call centers
E)relational databases, data silos, call centers

Question

Quizplus · Accepted Answer

The three basic features of relationship marketing are relational databases, integrated marketing communications, and capabilities for dialogue. These elements help in maintaining a continuous and personalized communication with customers, integrating various marketing efforts to provide a cohesive message, and engaging in two-way interactions to build stronger relationships.

Relationship Marketing Has Three Basic Features