Despite all that is said and done, CRM belongs primarily to the marketing department.

Question

Quizplus · Accepted Answer

While CRM is often associated with marketing, it is actually a strategy that can benefit multiple departments within a company, such as sales, customer service, and even finance. It involves managing and analyzing customer interactions and data across various touchpoints to improve customer satisfaction and loyalty. Therefore, it is incorrect to say that CRM belongs primarily to the marketing department.

Despite All That Is Said and Done, CRM Belongs Primarily