One of the reasons that the marketing function is becoming more and more decentralized is that line managers became transaction oriented through the use of transactional databases.

Question

Quizplus · Accepted Answer

The decentralization of the marketing function is primarily due to the need for closer interaction with customers and the ability to respond quickly to market changes, rather than line managers becoming transaction oriented through the use of transactional databases.

One of the Reasons That the Marketing Function Is Becoming