Edgar and Holly are two graduate students and have been assigned to read transcripts from focus group interviews of employees regarding a company's promotion policy and assign numerical values to various phrases. For example, they are to put a "1" for all statements that are positive and a "2" for all that are negative regarding the policy. What task are they performing?
A) Data reduction
B) Verification
C) Data display
D) Data verification
E) Coding

Question

Quizplus · Accepted Answer

Edgar and Holly are performing the task of coding, which involves assigning numerical values to different phrases or categories in qualitative data.

Edgar and Holly Are Two Graduate Students and Have Been