Allison is content analyzing magazine advertisements to research how the portrayal of women has changed over the past 100 years. What type of data is Allison using?
A) field-generated data
B) found data
C) primary data
D) linear data
E) nonlinear data

Question

Quizplus · Accepted Answer

Allison is using found data because she is analyzing existing magazine advertisements, which are data that were not originally collected for the purpose of her research but can be analyzed to answer her research question.

Allison Is Content Analyzing Magazine Advertisements to Research How the Portrayal