Compared to a quantitative approach, a qualitative approach _____.
A) places a greater emphasis on achieving reliability and validity
B) is more useful for testing
C) provides summary information on many characteristics
D) is more useful in tracking trends
E) is less concerned with representativeness

Question

Quizplus · Accepted Answer

Qualitative research typically involves a smaller sample size and is focused on in-depth exploration of a particular phenomenon or case, rather than generalization to a larger population. As such, it may not prioritize representativeness in the same way that quantitative research does.

Compared to a Quantitative Approach, a Qualitative Approach _____