If a researcher is interested in conducting statistical testing, such as comparing the performance of different stores in a national chain of stores, what type of data will he or she need?
A) qualitative data
B) quantitative data
C) primary data
D) secondary data
E) complete data

Question

Quizplus · Accepted Answer

The researcher would need quantitative data, which includes numerical measurements or counts that allow for statistical analysis. This may include sales figures, customer traffic, or employee performance metrics. Qualitative data, such as customer reviews or employee opinions, may provide valuable insights but would not be suitable for statistical testing. Primary data could be collected directly by the researcher, while secondary data would be data that has been collected and reported by others. Complete data refers to a dataset in which all possible data points have been included, which may not be necessary for statistical testing.

If a Researcher Is Interested in Conducting Statistical Testing, Such