A manager at a manufacturing company wants to know why some employees don't work up to their potential in the company. Because the manager feels that a questionnaire cannot capture the information he needs and participants in a focus group might not be honest due to peer pressure, he decides to hire a research consultant to conduct one-to-one discussion sessions with the employee remaining anonymous. This unstructured one-to-one discussion between a trained interviewer and a respondent is called a _____.
A) dyadic interview
B) private interview
C) primary interview
D) projective interview
E) depth interview

Question

Quizplus · Accepted Answer

The correct term for an unstructured one-to-one discussion between a trained interviewer and a respondent, where the respondent remains anonymous, is a "depth interview." This method is used to explore deeper insights and personal perspectives that might not be captured through structured questionnaires or in group settings.

A Manager at a Manufacturing Company Wants to Know Why