Sam is analyzing the content of the written text in advertisements to get a better understanding of the general themes used in ads targeted to children. He is counting word or phrase frequencies. Sam is conducting a(n) _____.
A) ethnographic research
B) survey
C) content analysis
D) causal research
E) exploratory

Question

Quizplus · Accepted Answer

Sam's actions of counting word or phrase frequencies in advertisements is an example of content analysis, which involves analyzing the content of a message to draw inferences about its meaning and purpose.

Sam Is Analyzing the Content of the Written Text in Advertisements