In this type of data collection, researchers generally prefer to interpret behavior through observation of actual life experiences. Researchers typically will spend long periods of time with a respondent and then write narratives that describe the respondent's behavior. This method is called _____
A) ethnographic research
B) content analysis
C) ethnosocial research
D) social interaction research
E) contextual research

Question

Quizplus · Accepted Answer

Ethnographic research involves immersing oneself in the culture or community being studied and observing behavior in natural settings. This method is particularly useful for understanding complex social phenomena and requires detailed and in-depth observation and analysis. The other answer choices do not accurately represent this type of data collection method.

In This Type of Data Collection, Researchers Generally Prefer to Interpret