The distinguishing feature of _____ scales is the use of bipolar end points (or anchors). The end points are chosen to describe individuals, objects or events with opposite adjectives or adverbs.
A) summated ratings
B) numerical
C) semantic differential
D) sorting
E) rank order

Question

Quizplus · Accepted Answer

The use of bipolar end points and opposite adjectives or adverbs is a defining characteristic of semantic differential scales. Summated ratings use a series of statements to indicate the extent of agreement or disagreement, numerical scales use numbers to indicate intensity or frequency, sorting scales involve grouping items into categories, and rank order scales require individuals to rank items in order of preference or importance.

The Distinguishing Feature of _____ Scales Is the Use of Bipolar