Clara wants to measure consumers' intentions to buy a new automobile within the next six months. What type of scale is frequently used to measure behavioral intentions?
A) summated ratings scale
B) numerical scale
C) semantic differential scale
D) sorting
E) rank order scale

Question

Quizplus · Accepted Answer

A numerical scale is often used to measure behavioral intentions, as it allows respondents to indicate the likelihood of a future behavior, such as purchasing a new automobile, on a scale (e.g., 1 to 10).

Clara Wants to Measure Consumers' Intentions to Buy a New