Question 1

Which process refers to the tendency for corporations to expand their share of the market within the field.
A) Horizontal integration
B) Vertical integration
C) Diagonal integration
D) Homophily

Accepted Answer

Horizontal integration refers to the process in which companies expand their market share by acquiring or merging with other companies that operate in the same field or industry. This allows the corporation to consolidate their position in the market and increase their power over competitors. Vertical integration, on the other hand, refers to the process of a company expanding its operations by integrating with firms at different stages of the supply chain, while diagonal integration is a less common term used to describe a mix between horizontal and vertical integration. Homophily refers to the tendency for people to associate with others who share similar characteristics or interests.

Question 2

Which process refers to the tendency for corporations to expand their share of the production and distribution process?
A) Horizontal integration
B) Vertical integration
C) Diagonal integration
D) Homophily

Accepted Answer

Vertical integration refers to the process of a corporation expanding their share of the production and distribution process by owning or controlling companies involved in different stages of the production process, such as suppliers or distributors. Horizontal integration refers to the process of a corporation expanding their share of the market by acquiring or merging with competitors. Diagonal integration and homophily are not related to this concept.

Question 3

Which process refers to the tendency for corporations to expand their holdings into new sectors?
A) Horizontal integration
B) Vertical integration
C) Diagonal integration
D) Homophily

Accepted Answer

Diagonal integration refers to the process where corporations expand their holdings into new sectors that are not directly related to their current line of business. This differs from horizontal and vertical integration, which involve expanding within the same sector or supply chain, respectively. Homophily is a concept in social networks that describes the tendency of individuals to associate and bond with similar others.

Question 4

Which process refers to the tendency to associate with others who are like ourselves?
A) Horizontal integration
B) Vertical integration
C) Diagonal integration
D) Homophily

Accepted Answer

Homophily refers to the tendency to associate with others who are like ourselves. Horizontal integration refers to the merging of companies at the same stage of the production process, while vertical integration involves the merging of companies at different stages of production. Diagonal integration refers to the merging of companies that are unrelated but share a common market.

Question 5

What are corporate interlocks?
A) Regulations that govern the number of holdings a corporation may have within a sector
B) Points of connection between corporations that undermine competition
C) Technological limitations on how corporations collect information
D) Shared culture and assumptions across corporate entities

Accepted Answer

Corporate interlocks refer to the relationships between corporations where individuals sit on the board of directors for multiple companies. These interlocks create potential conflicts of interest and can lead to anti-competitive behavior, as the individuals may prioritize the interests of one company over another.

Question 6

Which of the following social networking sites was founded earliest?
A) Google +
B) Myspace
C) Friendster
D) Facebook

Accepted Answer

Friendster was founded in 2002, while Myspace and Facebook were both founded in 2004. Google+ was not founded until 2011.

Question 7

Which of the following is not a founder of Twitter?
A) Mark Zuckerberg
B) Jack Dorsey
C) Evan Williams
D) Noah Glass

Accepted Answer

Mark Zuckerberg is not a founder of Twitter, he is the founder of Facebook.

Question 8

Which platform is the most used blogging site, according to Social Media Freaks?
A) Blogger
B) WordPress
C) Picasa
D) Tumblr

Accepted Answer

The answer of Which platform is the most used blogging...

Question 9

"Web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system." This is the definition of which of the following, according to scholars boyd and Ellison?
A) Blogging
B) Microblogging
C) Social Networking Sites
D) Location based social media

Accepted Answer

The definition given matches the characteristics of Social Networking Sites, as defined by scholars boyd and Ellison. Blogging is a different form of online writing, while microblogging is a subset of blogging that involves shorter posts. Location-based social media is a type of social media that allows users to share their physical location with others.

Question 10

What is the term for a protocol on websites that determines whether and how an automated system can search and index the site.
A) Robots Exclusion Standard
B) Corporate interlocks
C) Homophily
D) Internet Archive

Accepted Answer

The term for a protocol on websites that determines whether and how an automated system can search and index the site is called the Robots Exclusion Standard. This protocol tells web crawlers which pages or sections of the site should not be indexed or crawled by search engines.

Question 11

Using specific data points from at least three different companies, provide an overview of the diversity of the leadership in the social media industries. Compare this overview to the diversity of the American population.

Accepted Answer

The answer of Using specific data points from at least...

Question 12

Explain the concept of homophily and discuss the ways that it constrains diversity attempts in social media industries. Propose a suggestion for how to address it.

Accepted Answer

The answer of Explain the concept of homophily and discuss...

Question 13

Explain the three dimensions of media integration: vertical, horizontal, and diagonal, using a specific example for each.

Accepted Answer

The answer of Explain the three dimensions of media integration:...

Quiz 2: The Social Structure of Social Media

Which process refers to the tendency for corporations to expand their share of the market within the field.

Which process refers to the tendency for corporations to expand their share of the production and distribution process?

Which process refers to the tendency for corporations to expand their holdings into new sectors?

Which process refers to the tendency to associate with others who are like ourselves?

What are corporate interlocks?

Which of the following social networking sites was founded earliest?

Which of the following is not a founder of Twitter?

Which platform is the most used blogging site, according to Social Media Freaks?

What is the term for a protocol on websites that determines whether and how an automated system can search and index the site.

Using specific data points from at least three different companies, provide an overview of the diversity of the leadership in the social media industries. Compare this overview to the diversity of the American population.

Explain the concept of homophily and discuss the ways that it constrains diversity attempts in social media industries. Propose a suggestion for how to address it.

Explain the three dimensions of media integration: vertical, horizontal, and diagonal, using a specific example for each.