The valence of an incentive or valence of a goal refers to
A) the positive quality of an incentive or goal
B) the negative quality of an incentive or goal
C) either the positive or negative quality of an incentive or goal
D) how far in the future an incentive or goal becomes available

Question

Quizplus · Accepted Answer

The valence of an incentive or goal refers to the degree of attractiveness or aversiveness of the incentive or goal, which can be positive or negative depending on the individual's perception and motivation. Therefore, both the positive and negative qualities of the incentive or goal are included in its valence.

The Valence of an Incentive or Valence of a Goal