A company that strives for tight cost and overhead control and maintains a high market share is probably using this business unit strategy:
A) low cost.
B) niche.
C) differentiation.
D) segmentation.
E) generic.

Question

Quizplus · Accepted Answer

The company is focusing on tight cost and overhead control, which is a key component of the low cost business unit strategy. They are also maintaining a high market share, which suggests that they are able to offer competitive prices while still reaching a large customer base.

A Company That Strives for Tight Cost and Overhead Control