By creating something perceived industry wide as being unique, a company is employing the ___________ business unit strategy.
A) generic
B) differentiation
C) low-cost
D) segmentation
E) niche

Question

Quizplus · Accepted Answer

The differentiation business unit strategy involves a company creating a unique product or service that sets it apart from its competitors. This can be achieved through branding, technology, design, or other factors that make the product or service more valuable to customers. By doing so, the company can charge a premium price and potentially capture a larger market share.

By Creating Something Perceived Industry Wide as Being Unique, a Company