Everything else being equal, the higher the market potential, the more opportunity available from a planning and control unit.

Question

Quizplus · Accepted Answer

The higher the market potential, the greater the potential demand for a company's products or services. This creates more opportunities for a planning and control unit to develop strategies and tactics to capture a larger share of the market and maximize profits. Therefore, everything else being equal, higher market potential leads to more opportunity for a planning and control unit.

Everything Else Being Equal, the Higher the Market Potential, the More