Account opportunity is defined as
A) an account's basic desire for the firm's brand of products.
B) the ability of the firm to service the account.
C) an account's location within the firm's geographic distribution area.
D) an account's forecasted potential for growth.
E) an account's need for and ability to purchase products of the type sold by the firm.

Question

Quizplus · Accepted Answer

An account opportunity refers to an account's need for and ability to purchase products of the type sold by the firm, indicating both the demand for the product and the financial capacity to buy it.

Account Opportunity Is Defined as