If the company evaluates the market potential of each account, classifies all accounts into A, B, C, and D market potential categories, and then calculates and evaluates the average number of sales calls to make to an account in each category, they are using this analytical method:
A) multiple factor model.
B) decision model.
C) historical model.
D) single factor model.
E) portfolio model.
Correct Answer:
Verified
Q46: Decisions regarding the allocation of selling effort,
Q47: Which of the following decisions can be
Q48: Which of the following statements concerning the
Q49: The three basic analytical approaches used in
Q50: The analytical method for allocating selling effort
Q52: Which of the following statements regarding the
Q53: Use of this analytical method requires that
Q54: Account opportunity is defined as
A) an account's
Q55: Competitive position is defined as
A) the strength
Q56: When a firm's competitive position is weak,
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