Most firms generally use only one source of information in evaluating salesperson performance.

Name: Most firms generally use only one source of information in evaluating salesperson performance.
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Question

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Most firms use multiple sources of information in evaluating salesperson performance, such as sales reports, customer feedback, and performance appraisals. Using only one source of information can lead to a limited and biased assessment of their performance.

Most Firms Generally Use Only One Source of Information in Evaluating