Question 1

Sponsored documentaries are non-journalistic.

Accepted Answer

Sponsored documentaries are created with a particular agenda or message to promote a product, service, or point of view. As a result, they are non-journalistic and not objective.

Question 2

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A 2-3 page prose rendition of a story, used to sell the concept and plot to a producer or TV program executive.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 3

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The basic questions a news reporter should answer in a story.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 4

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A character in a story who opposes and attempts to thwart the protagonist in achieving his/her goals.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The definition provided matches the term "Antagonist", which is a character in a story who opposes and attempts to thwart the protagonist in achieving his/her goals.

Question 5

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ An announcement used by a TV station to advertise its own programs, personalities or other attributes.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

A promo is an announcement used by a TV station to advertise its own programs, personalities or other attributes.

Answer: T 
 The protagonist is the main character that the story revolves around.

Answer: U 
 A PSA is a public service announcement that promotes a social cause, such as health or safety.

Answer: Hh 
 A testimonial commercial format features real people who have used and endorse a product or service.

Answer: N 
 The inverted pyramid is a style of news writing that prioritizes the most important information at the beginning of an article, followed by supporting details.

Question 6

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A short self-contained TV news report, complete with sound bites, reporter narration and associated video footage.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

A package is a short self-contained TV news report that includes sound bites, reporter narration, and associated video footage.

Question 7

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A film term for a preview of coming attractions.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 8

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The last few words spoken in any broadcast news story.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The outcue is the last few words spoken in any broadcast news story, usually followed by a sound bite or a clip of video footage.

Question 9

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials using celebrity spokespersons to endorse the product or service.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 10

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The style in which most newspaper stories are written: the most important facts come first, followed by the lesser points in the story.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The Inverted Pyramid is the style in which most newspaper stories are written: the most important facts come first, followed by the lesser points in the story.

Question 11

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The screen and television writers union.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 12

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ Audio or videotape obtained from interviewing news sources or witnesses to news events.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 13

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ An abbreviated TV news script designed to aid the director in calling shots.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

A rundown is an abbreviated TV news script designed to aid the director in calling shots, providing a brief overview of each segment or story in the order they will appear in the broadcast.

Question 14

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ An industry synonym for a commercial.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 15

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ The American Society of Composers, Authors, and Publishers, a music licensing company.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

ASCAP is the abbreviation for The American Society of Composers, Authors, and Publishers, a music licensing company.

Question 16

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A public service announcement.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

A PSA (Public Service Announcement) is a type of message that promotes public good by raising awareness or educating the audience on certain topics such as health, safety, or public interest.

Question 17

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ The second, and sometimes less weighty, of two main story lines developed in a screenplay.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The B-Plot is defined as the second, and sometimes less weighty, of two main story lines developed in a screenplay.

Question 18

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ Commercials that by demonstration, inference or direct claim maintain that their product is superior to their competitor's.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The definition given is for comparative (commercial) format, which refers to commercials that claim their product is superior to their competitor's. The only matching option is H, Comparative (Commercial) Format.

Question 19

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-______ A format designed to reveal the superiority of a product or service, often comparing it favorably against its competition.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

The answer of Matching:
Use the terms below to complete the...

Question 20

Matching:
Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition.
-_______ A dramatic unit similar in TV and film to a sequence.
A) The A-Plot
B) Act
C) Antagonist
D) ASCAP
E) BMI
F) The B-Plot
G) The C-Plot
H) Comparative (Commercial) Format
I) Copywriter
J) Demonstration (Commercial) Format
K) Dramatic (Commercial) Format
L) Five "Ws" and How
M) Interview (Commercial) Format
N) The Inverted Pyramid
O) Master Scene Script
P) Outcue
Q) Package
R) Plot Outline
S) Promo
T) Protagonist
U) PSA
V) Rundown
W) Scene
X) Sequence
Y) Shooting Script
Z) Shot
Aa) Sound bites
Bb) Special Effects (Commercial) Format
Cc) Spokesperson (Commercial) Format
Dd) Sponsored Documentaries
Ee) Spot
Ff) Storyboard
Gg) Symbolism (Commercial) Format
Hh) Testimonial (Commercial) Format
Ii) Trailer
Jj) Treatment
Kk) WGA

Accepted Answer

An "Act" is a dramatic unit in TV and film that is similar to a sequence, often used to structure the narrative.

Quiz 13: Scriptwriting

Sponsored documentaries are non-journalistic.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ A character in a story who opposes and attempts to thwart the protagonist in achieving his/her goals.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ An announcement used by a TV station to advertise its own programs, personalities or other attributes.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ A short self-contained TV news report, complete with sound bites, reporter narration and associated video footage.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ The last few words spoken in any broadcast news story.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -______ The style in which most newspaper stories are written: the most important facts come first, followed by the lesser points in the story.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ An abbreviated TV news script designed to aid the director in calling shots.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -______ The American Society of Composers, Authors, and Publishers, a music licensing company.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ A public service announcement.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ The second, and sometimes less weighty, of two main story lines developed in a screenplay.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -______ Commercials that by demonstration, inference or direct claim maintain that their product is superior to their competitor's.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -______ A format designed to reveal the superiority of a product or service, often comparing it favorably against its competition.

Matching: Use the terms below to complete the definitions section ofthis chapter test. Place the letter(s) of the termwith its corresponding definition. -_______ A dramatic unit similar in TV and film to a sequence.