The item "How much ice cream did you eat last weekend?" with response options of "5 (A great amount), 4 (Quite a bit), 3 (A moderate amount), 2 (A little), and 1 (None)" is problematic because
A) it is susceptible to category anchoring effects.
B) the anchors for the scale values are ambiguous.
C) it is likely to induce a halo effect.
D) the anchors for the scale values refer to amounts rather than to evaluation.

Question

Quizplus · Accepted Answer

The anchors for the scale values are ambiguous as they do not clearly define what each response option represents. For example, what is considered a "great amount" of ice cream to one person may be different for another person. This can lead to inconsistent responses and difficulty in interpreting results.

The Item "How Much Ice Cream Did You Eat Last