A survey question takes the form of "Vanilla ice cream is (circle a number)" with a response format of "Good 1 2 3 4 5 6 7 Bad". On which type of multi-item scale is this item most likely to be found?
A) Likert
B) Semantic differential
C) Thurstone
D) Guttman

Question

Quizplus · Accepted Answer

This item is most likely to be found on a Semantic differential scale because it asks respondents to rate vanilla ice cream on a continuum between two opposing feelings (good and bad), rather than asking them to agree or disagree with a statement (Likert), rank a set of items (Thurstone), or indicate agreement with increasingly extreme statements (Guttman).

A Survey Question Takes the Form of "Vanilla Ice Cream