You use the Implicit Association Test (IAT) to measure research participants' preferences for baseball versus football. The data show that, on the average, participants prefer baseball over football. You can CORRECTLY conclude that
A) on the average, your participants disliked football.
B) on the average, your participants liked baseball better than football.
C) your participants might like both baseball and football, but like baseball more than football.
D) b and c but not a.

Question

Quizplus · Accepted Answer

The IAT measures relative preferences, so a preference for baseball over football does not necessarily mean participants disliked football (A is incorrect). It indicates they liked baseball more (B) and could still like both sports, just with a stronger preference for baseball (C).

You Use the Implicit Association Test (IAT) to Measure Research