Implicit measures were developed to overcome the
A) problems associated with using physiological measures as operational definitions of hypothetical constructs.
B) problem of social desirability response bias in self-report measures.
C) problem of accurately reporting on past events in self-report measures.
D) problem of observer bias in behavioral measures.

Question

Quizplus · Accepted Answer

Implicit measures were developed to overcome the problem of social desirability response bias in self-report measures. Implicit measures are measures that assess subconscious or automatic thoughts, feelings, or behaviors, rather than explicit or conscious ones. This reduces the influence of social desirability response bias, which is the tendency to respond in a way that is perceived to be socially acceptable or desirable.

Implicit Measures Were Developed to Overcome the