How is Uniqlo's strategy different from that of its main competitors such as Zara and H&M in the global apparel industry?

Question

Quizplus · Accepted Answer

The Answer is Uniqlo uses technology and invests in the company's long-term vision instead of other fashion brands that follow and focus on the latest trends. Zara and H&M follow this traditional approach by providing consumers with the latest trends, quickly ordering new lines multiple times a year. Uniqlo only sells approximately 1,000 lines, which is much less than its competitors and these items tend to have a longer shelf life. This approach allows Uniqlo to secure lower-priced higher-volume deals with suppliers and to simplify the inventory management process while simultaneously reducing costs. Uniqlo's approach is structured on creating new, innovative products that are affordable and purchasable by everyone.

How Is Uniqlo's Strategy Different from That of Its Main