Question 1

Because of increasing broadband access and growing ranks of cord cutters, cable companies have begun to offer __________.

Accepted Answer

With the rise of cord cutters, cable companies have introduced skinny bundles as an alternative to their traditional cable packages. These bundles offer fewer channels at a lower cost, making it more appealing to consumers who don't want to pay for channels they don't watch.

Question 2

Despite his unique cinematic and storytelling style, the films of director/writer Sam Slasher are often criticized for their violent content. The work of which director/writer has elicited similar assessments?

Accepted Answer

Quentin Tarantino's films are known for their violent content, but also for their unique storytelling and cinematic techniques. Like Sam Slasher, Tarantino often receives criticism for the extreme violence portrayed in his movies.

Question 3

The current president of Lucasfilm is __________, who identifies the essence of great film as great __________.

Accepted Answer

Kathleen Kennedy is the current president of Lucasfilm, and she emphasizes the importance of storytelling as the essence of great film.

Question 4

Where did the motion picture industry begin, and for what reason?

Accepted Answer

The answer of Where did the motion picture industry begin,...

Question 5

The main channel for marketing movies is __________.

Accepted Answer

Television advertising is the main channel for marketing movies as it allows for a large audience reach and the ability to showcase trailers and promotions during popular television shows and events. While social media platforms like Facebook and Twitter can also be used for movie marketing, they may not have the same level of impact and reach as television advertising. Radio advertising can also be a useful marketing tool, but it may not have the same visual impact as television.

Question 6

Which statement best describes the movie-industry business model?

Accepted Answer

The movie-industry business model is based on getting as many people as possible to pay to watch a movie. This is achieved through a variety of distribution channels, including theaters, digital downloads, and streaming services. The success of a movie is determined by its box office revenue, which is the amount of money earned from ticket sales. Therefore, the primary goal of the movie industry is to get as many people as possible to pay to watch a movie in order to generate revenue.

Question 7

Which era is often referred to as the golden age of television?

Accepted Answer

The 1950s is often referred to as the golden age of television as it was a time when television became widely popular and the quality of programming improved significantly. Shows such as "I Love Lucy," "The Honeymooners," and "The Ed Sullivan Show" were iconic and helped establish television as a major form of entertainment.

Question 8

Where did much of television's early programming come from?

Accepted Answer

Much of television's early programming came from radio shows as many of the same actors, writers, and producers made the transition to television.

Question 9

Which category constitutes the largest single expense in a movie budget?

Accepted Answer

Production costs typically make up the largest part of a movie budget, including expenses related to sets, costumes, equipment, filming locations, and salaries for cast and crew. Distribution and marketing are also significant expenses, but they typically come after the film has been completed. Script adaptation is a one-time cost and usually not the largest in the budget.

Question 10

On average, how many hours per day does a child between eight and eighteen spend in front of some kind of screen (TV, computer, or smartphone/mobile device)?

Accepted Answer

According to the American Academy of Pediatrics, on average, children between eight and eighteen spend about 6.5 hours per day in front of some kind of screen.

Question 11

A staple of early television programming, the soap opera has largely disappeared because __________.

Accepted Answer

Soap operas were originally targeted towards stay-at-home mothers and housewives, but as more women entered the workplace, the audience for such shows decreased. This led to a decline in ratings and ultimately a decrease in production of soap operas.

Question 12

Joseph Niépce created pictures in 1827 using __________ that required __________ of exposure.

Accepted Answer

Joseph Niépce used asphalt-like material known as bitumen as a photosensitive material in his first successful photograph known as View from the Window at Le Gras in 1827. This required an exposure time of eight hours.

Question 13

Which of the following directors is generally considered one of the most influential international film auteurs, some of whose early films were remade as Westerns?

Accepted Answer

Akira Kurosawa is widely considered one of the most influential international film auteurs, credited with creating the cinematic language of the samurai film genre. Several of his films, such as Seven Samurai and Yojimbo, were later remade as Westerns, including The Magnificent Seven and A Fistful of Dollars. Spike Lee, Clint Eastwood, and Sergio Leone are all well-known directors, but are not typically associated with the influence and impact of Kurosawa on world cinema.

Question 14

What was the first of two changes that radically altered the video market?

Accepted Answer

The move from videotapes to DVDs was the first change that radically altered the video market. DVDs offered superior picture and sound quality, longer lifespan, and smaller physical size compared to videotapes, making them a popular choice among consumers.

Note: While the Telecommunications Act of 1996 did have an impact on the video market by deregulating certain aspects of the industry, it was not a direct cause of radical market changes. The move from DVDs to streaming and the invention of HD technology were also significant changes but happened after the first change already took place.

Question 15

What is the position of the movie industry on the trend toward subscription streaming services?

Accepted Answer

The article states that movie studios are worried about profit margins being lower with digital streaming.

Question 16

Which of the following is an example of product placement?

Accepted Answer

Product placement is the practice of including a branded product or service in a movie, TV show, or other media, in order to increase brand awareness or recall. In this case, C-3PO wearing an Apple watch in a Star Wars trailer is an example of product placement, as Apple paid for their product to be featured in the movie. Options A, B, and C are not examples of product placement as they are simply merchandise or fan-made content featuring Star Wars characters.

Question 17

Heavy advertising occurs __________ weeks before a movie's release.

Accepted Answer

The answer of Heavy advertising occurs __________ weeks before a...

Question 18

Now that the American movie industry has adopted digital technology at all levels of production, audiences should enjoy which of the following?

Accepted Answer

With digital technology, movies can now have improved picture quality (including 3-D), sound, and availability for audiences to watch. This means that viewers can enjoy a better experience with movies that have better picture and sound quality, and a wider range of movies can be made available for viewing. There is no evidence to suggest that the adoption of digital technology will lead to more transmissions of high-culture programming or holograms in movie theaters.

Question 19

Reflecting the growing Latin American population in the United States, in the 1980s the Reliance Capital Group launched which Spanish-language network?

Accepted Answer

The Reliance Capital Group launched the Telemundo Group in the 1980s to cater to the growing Latin American population in the United States.

Question 20

Why is cable television able to produce more innovative and edgy content than network TV?

Accepted Answer

Cable TV is not subject to the same content restrictions as network TV due to not being under the jurisdiction of the FCC (Federal Communications Commission). This allows cable TV to produce edgier content with profanity and partial nudity, which network TV may be hesitant to do due to standards and practices guidelines.

Quiz 5: Visual Media: Photography, Movies, and Television