Which of the following is a major change that has occurred in the practice of PR?
A) Formerly typed, then mailed, stories are now primarily emailed or posted directly to the Web.
B) Press releases have been eliminated in favor of social media postings.
C) Reporters no longer cover press conferences in person; they stream them instead.
D) Citizen journalists are competing with PR professionals to produce content for companies.

Question

Quizplus · Accepted Answer

The shift from traditional mail to electronic communication has been a major change in PR practice, as it has greatly increased the speed and efficiency of communication. While social media has become an important tool for PR, press releases are still commonly used, and reporters continue to cover press conferences in person in addition to streaming them. The rise of citizen journalists has also impacted PR, but it is not the major change that has occurred.

Which of the Following Is a Major Change That Has