Which of the following assertions about careers in PR is correct?
A) The not-for-profit sector does not generally hire PR professionals because of financial constraints.
B) The salaries in journalism are generally better than in strategic communications.
C) Not-for-profit foundations, charities, and research institutes need the skills of strategic communications just as much as for-profit companies, if not more so.
D) The trends in media production and consumption tend to favor journalism over strategic communications.

Question

Quizplus · Accepted Answer

Not-for-profit organizations, such as foundations, charities, and research institutes, require strategic communication skills to raise awareness and support for their causes. They often rely heavily on public relations to communicate their messages and connect with supporters, donors, and volunteers. Therefore, assertion C is correct. The other statements are inaccurate or unsupported.

Which of the Following Assertions About Careers in PR Is