What kind of research results in an understanding and appreciation of the lifestyles, values, and behavior of those listeners sought by a station?
A) Quantum theory
B) Qualitative analysis
C) Quantitative analysis
D) Quotidian analysis

Question

Quizplus · Accepted Answer

Qualitative analysis is a research method used to gain an understanding of the attitudes, opinions, and behaviors of a particular group of people. It involves gathering information through interviews, focus groups, and observations to gain insights into how people think and feel about certain topics. This type of research is useful in helping radio stations understand their target audience and tailor their programming to fit the lifestyles, values, and behavior of their listeners.

What Kind of Research Results in an Understanding and Appreciation