In 1963, the Broadcast Rating Council was established to provide what kind of service?
A) Monitor ratings companies
B) Take audience ratings
C) Sell ratings to ad agencies
D) Publish ratings in the media
Correct Answer:
Verified
Q13: The most important use of ratings is?
A)
Q14: Arbitron successor Nielsen Audio has announced intentions
Q15: In the majority of their radio markets,
Q16: Radio research initially began in what decade?
A)
Q17: The early survey company using in person
Q19: The current leader in providing radio ratings
Q20: The Metro Survey Area (MSA) is defined
Q21: Arbitron uses what method to determine ratings?
A)
Q22: What kind of research results in an
Q23: What is the newest approach to measuring
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