Mary is a salesperson who is classifying her accounts based on the level of sales potential and the strength of her relationship (buyer-seller). Which common method for classifying accounts is Mary using?
A) single-factor analysis
B) portfolio analysis
C) sales volume analysis
D) territory analysis

Question

Quizplus · Accepted Answer

Mary is using portfolio analysis, where she is analyzing her accounts based on two factors: sales potential and relationship strength. This method helps her to prioritize her accounts and allocate her resources accordingly. Single-factor analysis only considers one factor, while sales volume analysis focuses only on the amount of sales made. Territory analysis is about dividing a geographical area into smaller units for sales purposes, which is not relevant to Mary's approach.

Mary Is a Salesperson Who Is Classifying Her Accounts Based