How should a salesperson view a buyer's statement of "The price is higher than I thought it would be"?
A) as a buying signal indicating a moderate level of interest
B) as a red light statement indicating a buyer objection that needs to be addressed
C) as a yellow light suggesting that caution is warranted regarding this issue
D) as an indication that there has not been enough discussion regarding all of the features of the product

Question

Quizplus · Accepted Answer

When a buyer states that the price is higher than they thought it would be, it is typically an objection that needs to be addressed by the salesperson. This statement indicates that the buyer may be hesitant about the price and needs more information or clarification to justify the value of the product. The salesperson should ask open-ended questions to understand the buyer's concerns and provide solutions that demonstrate the product's value.

How Should a Salesperson View a Buyer's Statement of "The