Due to its universal nature, trust in a transaction-oriented sales interaction and in relationship selling is essentially the same.

Question

Quizplus · Accepted Answer

While trust is important in both transaction-oriented sales interactions and relationship selling, the level and type of trust required can differ. In transaction-oriented selling, the focus is on closing the deal and getting the sale, so trust may be more about confidence in the product or service being purchased. In relationship selling, the focus is on building a long-term partnership and trust may be more about personal connections, communication, and mutual understanding. Therefore, they are not essentially the same.

Due to Its Universal Nature, Trust in a Transaction-Oriented Sales