Which of the following aspects of achieving a market orientation do salespeople have the most opportunity to participate in?
A) gathering information about customers' needs
B) sharing information throughout the organization
C) influencing the market direction
D) ensuring high levels of customer satisfaction

Question

Quizplus · Accepted Answer

Salespeople have the most direct interaction with customers, making them well-positioned to gather information about their needs and preferences. While they can also contribute to sharing information throughout the organization and ensuring customer satisfaction, their ability to influence the overall market direction may be more limited.

Which of the Following Aspects of Achieving a Market Orientation